Michigan sold some football tickets Monday evening. At a 98-percent discount.
The purchase of two Coca-Cola products at the University’s U-go’s convenience stores came with a pair of non-student tickets to Saturday’s home game against Minnesota.
Tickets obtained by students had a $75 face value each. The two Coca-Colas cost $3 total.
The Athletic Department later said in a statement that the promotion was run mistakenly.
“Coke as a partner of ours … purchased a limited block of tickets for the Minnesota game for a Coke retail activation aimed at Michigan students,” the release said. “Due to a miscommunication in the approval process, this promotion should not have run as is. As a result, it is being pulled immediately. However all purchases to date will be honored by Coke.”
The promotion sold out at about 7:45 p.m. at the U-go’s in the Union.
U-go’s employee Brandon Duba said the Pierpont Commons location was also participating in the promotion.
Duba added that the tickets had sold out quickly once people got word of the deal.
Yes, this is real. $150 face value for $3. pic.twitter.com/CFDfSuxgEm
— Alejandro Zúñiga (@ByAZuniga) September 22, 2014
Editor’s Note: This story was updated at 9:25 p.m. to include a statement from the Athletic Department.