A simple reason that the brands of General Mills Corp. have been around since the 1930s and can be found in 98 percent of American households is a result of General Mills’ culture of innovation, maintains Chief Executive Officer Stephen Sanger.

Janna Hutz
General Mills CEO and University alum Steve Sanger presents “Innovation at General Mills: Trix of the Trade” in Hale Auditorium yesterday. (EUGENE ROBERTSON/Daily)

The company, whose brands include Pillsbury, Yoplait, Betty Crocker and H

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