Not to sound melodramatic, but sometimes it seems my entire life could fit into a little white box. And for Mac users, what a beautiful box it is.
Yesterday marked the 23rd anniversary of Apple’s famous launch commercial, where a sea of futuristic drones stare blankly at a screen of Big Brother’s face professing his apocalyptic manifesto. That is until a sexed up woman hurls a sledgehammer through the air and the corporate slogan scrolls onto the screen:
“On January 24th, Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like ‘1984.’ “
The irony of a mass-produced commodity representing individualistic expression is too rich to ignore. Hidden beneath layers of artful advertising, Apple pressures its pliable audience into believing that technological innovation is paramount. Remember those ingenious “Think different” ads that paved the way? Creative visionaries – Jim Henson, Picasso and Ghandi among them – became more than just profitable endorsements, they were Information-Age icons. I can vividly recall the magazine tear sheets taped to my sister’s bedroom wall for inspiration.
And really, who’s going to say no to Ghandi?
Apple might appear innocent, but don’t be fooled by its welcoming fa