The opening scene of the music video for Jennifer Lopez’s new single “Booty (feat. Iggy Azalea)” warns the audience to prepare themselves for “Full Immersion,” and, frankly, the warning is necessary. What follows the cinematic countdown sequence is a veritable onslaught of ass, a deluge of derrière only occasionally interrupted by shots of the women they’re attached to. And I use that problematic phrasing because this video does everything in its power to subsume J.Lo and Iggy Azalea’s artistic personae under their status as sex symbols.
“Booty (feat. Iggy Azalea)”
I thought the “booty wave” characterizing recent pop releases had reached its logical conclusion with Nicki Minaj’s “Anaconda” video, and in a certain sense, it did. Sure, Nicki heavily emphasized her rump, but she did it in a way that was clever, colorful and, above all, asserted the uniqueness of her personality and aesthetic. J.Lo’s “Booty” is simply flat and lifeless in comparison — stunned into senselessness by the barrage of butt, you stumble away without having seen anything new or even particularly exciting.