Trailer #1 for “Ex Machina” is the perfect example of a trailer that gives just enough information about the film. We glean scraps of the initial premise – there are two computer scientists, and they’re working on a dangerously human-seeming female A.I. We know Oscar Isaac and Domnhall Gleeson are in it — that’s enough to get us to see pretty much anything. And, thanks to the trailer’s nervous pace, we know that it’s going to be very, very intense.

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Universal PicturesRave and Quality 16


We don’t learn much else, and that’s a good thing. In the age of trailers spoiling the most important parts of the film, the “Ex Machina” trailer stands as an excellent example of how to truly bait the audience with mystery.

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