Michael Jordan named honorary captain for Michigan home opener
With a new era of Michigan apparel set to kick off next month, it’s only fitting that the face of the Wolverines’ new brand will be there to see it firsthand.
Just a month after Michigan’s 11-year, $127 million deal with Nike goes into effect on Aug. 1, Michael Jordan will serve as the Wolverines’ honorary captain for the football team’s home opener against Hawaii on Sept. 3, Michigan coach Jim Harbaugh revealed on “The Rich Eisen Show” Friday morning.
As part of the deal — which contains an option for four more years for a grand total of $173.8 million — the Wolverines will become the first football team to wear uniforms under the iconic Jordan Brand Jumpman label. Jordan personally called Harbaugh last summer to pitch the idea to him, and later posted a video on his Twitter account welcoming “our first football team to the family.”
In a similar welcoming gesture, it was Harbaugh himself who reached out to Jordan and extended the honorary captain invitation, a university spokesman told ESPN. It will be Jordan’s first public appearance on campus promoting the brand, which has already proven to be immensely popular among players and recruits alike.
After February’s Signing of the Stars event, it will surprise very few that Jordan may not be the only celebrity running out of the tunnel at Michigan Stadium this season. On Friday morning, Harbaugh issued a standing offer to Eisen — a University graduate and former Michigan Daily sports editor — to lead the team out of the tunnel on Sept. 10 against Central Florida, and he said he already put out feelers for even bigger names.
“We do have an invitation out to both Donald Trump and Michelle Obama,” Harbaugh said. “But we’re locking it up, Eisen’s got September 10.”