The first 2,500 fans at Saturday’s men’s basketball game against the University of Illinois received “emoji towels,” featuring 16 members of the University of Michigan men’s basketball team in emoji form, as part of teams Social Media Day.
The first 500 Maize Rage members also received emoji t-shirts and Big Heads, large posters of the players’ emoji heads. Attendees were given other opportunities to win prizes, such as an autographed basketball from the University’s head basketball coach John Beilein and M Den gift cards.
The giveaways were all part of the second annual Social Media Day for the basketball team. In the lead up to Saturday’s game, the Michigan Men’s basketball Twitter and their other social media accounts boosted posts and live broadcasts of the players getting ready for the big day. Throughout the game, fans were encouraged to share photos from their social media accounts for the chance to appear on the Crisler Center video board.
“RT if you want emoji heads on all of our photos today!” the team’s Twitter account posted in the lead-up to the game.
Fans who received the emoji towels and other giveaways left the Crisler Center thrilled with their souvenirs and Michigan’s 79-69 win over Illinois.