Tyler, the Creator’s IGOR alter ego, Wolf Daley, returns with the music video for “I THINK.” Directed under Tyler’s Wolf Haley alias, the video features a caption that reads “a fraction of the video*,” indicating more to come. The lavish scenery of “A BOY IS A GUN” is replaced by a grimy club scene — a sketchy restroom, claustrophobia, reprehensible hookups and all. Whereas Daley’s last appearance reflected a more emotionally unhinged side, “I THINK” is less dramatic, zeroing in on a simpler narrative many of us can relate to with some comical glimmers along the way. Wolf dons an on-brand pastel Neapolitan suit, his signature bowl-cut wig and tinted sunglasses as he wanders aimlessly in pursuit of yet another Timothee Chalamet-esque love interest in the club.
A ’70s clad crew of men sequester themselves at the edge of a bleak restroom, rolling dice at the very beginning of the video. From there, the video pans and we find Wolf stepping up to use one of the urinals as a couple leaves a stall and some people walk in and out of the entrance. Wolf then makes his way to the bathroom mirror where he sings the song’s lyrics while preening himself. Hell breaks loose when a fistfight occurs between the men from earlier, and Wolf is shoved out of the bathroom and into a wall. Unbothered by his surroundings, he ventures into the club, pushing and shoving his way to his unknowing love interest. From here, we pan to a photo shoot of various characters from earlier in the video, including Tyler, the Creator in GOLF gear, Kendall Jenner and then finally Wolf, who occupies the last quarter of the video. The camera then zooms in on a forlorn Wolf and then looks up to a hand on his shoulder, presumably that of the individual he pursued earlier.
The video is an anomaly in the series of IGOR videos. Rather than presenting Wolf as the primary focus of the video, it provides insight into the experiences of other people at the club. This effect is more humorous than anything else, Wolf sticking out like a sore thumb, neglecting the interactions surrounding him in his ridiculous garb. There’s a comical backbone to this video, but it doesn’t overpower its sincerity the way it does in “EARFQUAKE.” Rather, it embraces the all-consuming nature of love, awkwardly unfolding in a casual club scene we’ve all experienced before.