While the collection itself is worth the hype surrounding it, it would seem that this collaboration between high fashion and mass produced retail, between Balmain and H&M, is anything but for the masses.
The industry would not be as powerful and influential as it is today without the revamping of fashion marketing through the introduction of the Internet and more specifically, social media. Social media platforms — Facebook, Instagram, Snapchat — are bringing fashion to the masses on an everyday basis.
Though there are countless fashion-focused Snappers out there, I have diligently curated a definitive ranking of those whose Snap Stories I can’t help but replay. From the outrageous snippets of celebrity day-to-day details to what’s happening right now at Allure magazine, here are the consummate SnapChatters for the style-inclined.