Posted inMichigan in Color

The idealization of the West in China

During my childhood in China, there was one particular advertisement that occupied my memory: De Rucci sold mattresses. Its advertisements were plastered all over billboards, trucks and lost-and-found style on lampposts and electricity posts. The graphic was simple and minimalistic, without any flamboyant design elements. It was merely a middle-aged, lanky white man in rounded […]