The “clean” aesthetic — matcha, 20-step skincare routines, gua sha, 4:30 a.m. yoga, minimalist makeup and nude-toned shapewear — went viral in 2022. It’s a stark difference from the pouty lips, bold eyebrows and spray tan aesthetic of the 2010s. Coupled with the rise in social media, the new trend to be as natural-looking and […]
Author Archives: Namratha Nelapudi
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