The wellness industry is booming. Brands like Gwyneth Paltrow’s Goop and Jessica Alba’s Honest Company have made the act of being healthy, whatever that may mean to you, into both an experience and an aesthetic. An outfit consisting of a sweatshirt and yoga pants can be chic and stylish — it shows you’re taking care of yourself while also not taking yourself too seriously. A bare-faced look can work, too — show them how you radiate that healthy glow. The popularity of brands like Lululemon and Glossier reflects this trend toward the seemingly natural and unselfconscious.