Ariana Grande’s “thank u, next” is a sensation of such magnitude that it’s easy to feel like Ariana has always been this cultural behemoth. Yet “thank u, next” is Ariana’s first Billboard number one hit. It’s easily her best performing single. What puts this song and its music video apart is Grande’s masterful execution and understanding of the social media hype machine. Both the single and music video have managed to drum intense fervor through references to pop culture without seeming insincere.