Author Archives: Ethan Bittner

Content warning: this article contains mention of depression and suicide Santa Claus was not always the white-bearded, red-suited and stocking-capped fellow we know today. This archetype, like many other beloved elements of Christmas, has consumerist roots. Santa’s modern look was standardized by a 1931 Coca-Cola advertisement. Prior to the advent of modern consumer society, depictions […]