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XOXO, The PNM Princess: the rise of anonymous social media during the UMich sorority rush cycle

In August 2021, “the Yak was back.” Popular anonymous social media platform Yik Yak reappeared in the Apple App Store after being shut down in 2017 due to concerns about cyberbullying and a rapidly declining user base. When Yik Yak returned, college students across the country flocked back to the application, and students at the […]