Best New Business: Insomnia Cookies

Marlene Lacasse/Daily
Buy this photo

BY DAILY ARTS STAFF

Published April 18, 2013

Within my first five days at the University, I’d already determined which food truck I’d be visiting as often as I could during my undergrad years. I’d amble over to West Quad whenever I would spot the Insomnia Cookies truck — my own little piece of heaven — and look in anticipation, waiting impatiently to get my hands covered in some ooey-gooey chocolate chip cookies.

It wasn’t until a lot later that I realized Insomnia cookies weren’t for the sober and sane. Their goodness can only be appreciated in a state of alcohol-induced or sleep-deprived drunkenness — a state most University students almost constantly inhabit. The sweetness, the gooey-ness, the perfection of the cookies is a heart warmer on a cold Michigan night spent at the UGLi. These cookies couldn’t be more strategically marketed — nothing satisfies the late night munchies quite like they do. Possibly out of all my late night indulgences in Ann Arbor, I’m going to miss this one the most.

—ADITI MISHRA

Here is the Best of Ann Arbor 2013 List