By Jeremy Summitt, Daily Sports Editor
Published September 5, 2013
The newest face of the Athletic Department is now Pete Skorich.
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Thursday, Athletic Director Dave Brandon announced that Skorich was hired as senior associate athletic director for communications, broadcast, multimedia and creative services. The position is newly created and will allow Skorich to report directly to Brandon and serve on the Athletic Department’s leadership team.
Along with media services, creative services and video production, Skorich will be a liaison between the department and the networks for broadcast operations due to his experience as an access screener for the National Basketball Association and its TV partners, ESPN, ABC and TNT.
“Pete is an excellent addition to our Michigan athletics team and will provide senior-level leadership to a growing area of our organization,” Brandon said in a statement. “Pete brings a wealth of experience from professional sports and the entertainment industry and will help us create innovative content for distribution on multiple platforms. His expertise will be a great asset to our Athletic Department.”
Skorich spent the bulk of his career working with the Detroit Pistons from 1981 until 2011 while climbing up the corporate ladder, spending seven years as the senior vice president of broadcasting and multimedia for Palace Sports and Entertainment between 2000 and 2007. His prelude to that role consisted of five years as the organization’s vice president of broadcasting and multimedia.
His most recent title with the Pistons was executive vice president for Skorich’s final five years. He reported to the team's presidents and managed all broadcasting and multimedia, brand marketing, website content and the creative design team for the Pistons, Palace Sports and Entertainment and DTE Energy Amphitheater. Additionally, Skorich acted as the chief communications and content officer, overseeing the television, radio, web, print, brand marketing, advertising and game-day areas.
“I am thrilled to join the Michigan athletics team,” Skorich said in a statement. “I am looking forward to telling stories about the more than 900 student-athletes that participate on our 31 teams. The University of Michigan is an iconic institution with fans all over the world that have an insatiable appetite to follow their teams across all media platforms. I am excited at the opportunity to help deliver this coverage.”
Skorich has racked up countless awards along the way. While leading the broadcast department with Palace Sports and Entertainment, his team won more than 30 Emmy Awards. Skorich received seven National Golden Matrix and two National Telly Awards. He’s been a member of the National Academy of Television Arts and Sciences for 23 years.