Search for new social media head begins



By Jen Calfas
Daily Staff Reporter  On  January 24th, 2013

The University posted a job opening Friday for a new social media director, hoping to fill the position left empty upon Jordan Miller’s resignation from the position a month ago.

The position posting lists a salary between $85,000 and $100,000, and requires a bachelor’s degree or equivalent work experience in marketing, communications, journalism or other related fields.

Miller, the University’s first social media director, was hired in Feb. 2012 and resigned in December amid allegations posted on Reddit that she falsified aspects of her education on her resumé.

“My intention was never to deceive the University, but I acknowledge that I made a mistake, and I’m very sorry,” Miller wrote in an e-mail in December.

When Miller applied for the position in Oct. 2011, the position was listed with a salary between $90,000 and $110,000.

The position also requires “exceptional written and oral communication skills with a passion for sharing knowledge,” and proficiency in social media platforms like Twitter, Facebook, Tumblr and Instagram.

The new director will serve as the University’s primary social media advocate and create conversation within the social media community, according to the job posting. He or she will also “make U-M a notable personality that’s follow-worthy and likeable.”

Lisa Rudgers, vice president for global communications and strategic initiatives, will supervise the hiring process. The director will work under Rudgers and supervise a social media specialist and interns.

In a blog post on Jan. 14, Rudgers wrote that University’s social media presence has expanded over the past year. The @umich Twitter account’s followers tripled from 9,000 to 30,200, and the University’s Facebook page received 100,000 new likes.

In a March interview, Miller said she hoped to establish the University as a national leader in the use of social media.
“In the same way that the University is a top school in so many other ways, we can and should be a ground-breaker and a thought-leader in social media,” she said. “We should be a school that other schools can look to and say ‘That’s how the University of Michigan’s doing it. They’re doing it right and that’s how we should be doing it too.’”

While Miller served in the position, she curated the University of Michigan Social Media platforms and social profiles. She also launched the @umichstudents Twitter account in July, which is hosted by a different University student each week.

Each department and specific position at the University undergo unique interviews and employment processes, which all involve a background check, according to University spokesman Rick Fitzgerald.

When asked how the University may have missed Millers claim that she had her diploma on her resume, Fitzgerald said that this was an unusual circumstance, and that it does not happen often.

The job listing closes on Feb. 13.


Printed from www.michigandaily.com on Wed, 30 Jul 2014 17:17:30 -0400