No Wolverine will forget the 1968 thrashing at the hands of the top-ranked Buckeyes in Ohio Stadium. Michigan kept it close until the half, but Ohio State ran off 29 straight points for the 50-14 victory - but legendary Ohio State coach Woody Hayes wanted more.
On the Buckeyes' last touchdown, Hayes elected to go for the two-point conversion. When asked afterwards by reporters for his reasoning? He replied simply,
"Cause I couldn't go for three."
The following year, Michigan got the ultimate revenge. Under first-year coach Bo Schembechler, the Wolverines recorded one of the biggest upsets in college football history, as No. 12 Michigan beat No. 1 Ohio State, 24-12 at the Big House.
The rivalry continued its stalemate throughout the '70s, with Ohio State going 5-4-1 over that decade.