NEW YORK (AP) - While teaching American humor to a gregarious and absurdly out-of-touch foreign journalist, Pat Haggerty realized something was off - who WAS this guy?

Haggerty, a public speaking coach from Washington, is one of the unwitting co-stars of the surprise hit movie "Borat: Cultural Learnings of America for Make Benefit of Glorious Nation of Kazakhstan." Haggerty has no hard feelings toward Borat, aka comedian Sacha Baron Cohen - but the same can't be said for others who were humiliated, thanks to the awkward fellow with the bushy mustache.

Their embarrassment over the film's hilarious, cringe-inducing blend of fiction and improvised comedy is magnified by its success _ "Borat" has topped the box office two weeks in a row, earning a total of $67.8 million.