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Apple to apple: Apple showcases new partnership with Intel, iTunes tv shows

BY FOREST CASEY
Daily Arts Writer
Published January 11, 2006

Early yesterday morning at Apple's annual Macworld conference, photographers at the Moscone Center in San Francisco framed Apple Computer CEO Steve Jobs with his iconic catchphrase: "One more thing -"

This is Jobs's 13th year as CEO of Apple, a company he has built and rebuilt. His catchphrase is something of a tradition among the Apple faithful. In the past, this saying has announced the introduction of the five generations of iPods and the iMac personal computer. Yesterday it signified a switch from IBM processors, which have provided the power for Apple's professional-grade PowerBooks and PowerMacs for more than 10 years, to processors from IBM rival Intel.

This shift may not seem like much, but to Apple loyalists, it is akin to an outright betrayal. Intel has always been Apple's sworn enemy: Its processors powered the clone computers of then-rival IBM. Apple even spent money to produce and run TV advertisements demeaning Intel's mascots (which were then a herd of brightly colored rabbits), showing the bunnies being "toasted" by the much speedier Mac processor. Not surprisingly, that advertisement has since been pulled from Apple's website.

When Jobs took the stage last year and made the announcement that Apple had been designing their products to make a quick and easy switch to Intel processors, the usually enthralled Macworld audience began to grumble. The plan was to start the transition to Intel with Mac consumer computers and eventually phase the new chips into their Pro line.

So the real surprise from San Francisco yesterday wasn't that Macintosh computers are going to be built with Intel processors, but that they're going into a new laptop - the MacBook Pro.

This is huge news - for years, the professional Mac laptop line has lagged behind its desktop siblings.

For the ancestry of PowerBooks that had been creaking along with IBM G4 processors, their claims of speed no longer compared to competing laptops with "Intel Inside."

But today, Jobs again revealed his famous "One more thing - ": a new Mac laptop with a super-bright widescreen display, built-in video camera, all-new anorexic enclosure and, most importantly, not one but two Intel chips, creating a computer that is four times faster than its predecessor. In an age of microscopic updates, this is an astounding figure.

Perhaps more noteworthy to iPod owners, Jobs also unveiled a new deal with NBC that will bring classic skits from "Saturday Night Live" and the new hit show "Commander In Chief" to the iTunes Music Store for $1.99 each, increasing the number of TV shows viewable on the new, video-enabled iPod.

Unfortunately, the announcements today don't seem so thrilling to many University students.

"I'd rather just watch (the programs) on TV," said LSA freshman Miesha Merati. "I have the iPod that you can put photos on and I've noticed that I haven't even used that. I don't think it would affect me."

LSA senior Aman Bhatia and LSA freshman Stacy Jian agreed.

Though he owns the newest version of the full-size iPod, which is compatible with the new service Apple will offer, Bhatia said he probably wouldn't use the service because the screen is simply too small.

"I think it'd be better just to watch them on TV," added Jian, who owns an iPod as well as an iBook laptop.

As for the new line of laptops, PC user Merati said she might consider purchasing an Apple computer in the future now that they include Intel processors.

"Everyone that I know that has an Apple laptop has been very, very satisfied. I think I would probably look into them if I wanted to buy a new computer."

- Caitlin Cowan contributed to this report.

 


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