“Crisler doesn’t make you want to spend time there, especially when the team isn’t playing well,” said Zack Burwell, an LSA senior who has held season tickets since he was a sophomore.

After years of mediocrity, students said they are looking ahead to the team’s second year under head coach John Beilein. Still, they’re cautiously optimistic about the future of the program.

Athletic Department officials said the goal is not just to fill Crisler Arena, but also to energize the next generation of University students about Michigan basketball. Madej said busy students have found fewer incentives to make the trip to Crisler because “each game isn’t as important as it used to be."

Despite these obstacles, Athletic Department officials remain optimistic about the basketball program and student attendance at games, and have more plans in the works for future ticket specials. Bus service will soon be offered from dorms and Greek houses directly to Crisler Arena, eliminating the long, cold walk to and from games.

“The key,” Bodnar said, “is to try to make it fun for everyone.”