February 21, 2014 - 4:57pm
BY LEJLA BAJGORIC
Talib Kweli’s new album Gravitas is for the fans. The veteran rapper’s sixth studio album was released on Dec. 15 exclusively through his website kweliclub.com for a reason: it serves as a platform for creating close relations with longtime fans. By purchasing the album, fans gain full membership to the club and a place in Kweli’s personal address book, for Kweli “to be able to actually recognize you at the meet & greet. To be able to actually know how you were feeling yesterday because I'm following you on Instagram and Twitter,” as he puts it on the site. This is Kweli thanking his supporters, the people behind his legendary longevity in the game.
The visual for his single “Rare Portraits” celebrates that longevity. It's a montage of cameos , from throwback performances with Mos Def in packed, poppin’ venues, to clips of a young Kanye on the come-up, each image important in some way, playing some role in Talib’s trek to the top. The trip down memory lane fits the mellow, yet mesmerizing Oh No beat. This one will have you hitting the replay button for a while as you subconsciously wish you could replay the years themselves and relive the defining moments that Kweli recollects so effortlessly.