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Music Video Review: 'Bang Bang' isn't banging

Republic

By Amrutha Sivakumar, Daily Arts Writer
Published September 3, 2014

I didn’t come here to watch another PG-13 production, but from watching “Bang Bang,” a collaboration between Jessie J, Ariana Grande and Nicki Minaj, that’s all I got.

Let’s be honest: these three are at the peaks of their careers. But that does not excuse the industry from diluting the purpose of a music video as a visual representation of the music into an irrelevant showcase of skin. The video isn’t artistic, nor is it critical. It doesn’t play on the idea of the song or the strengths of the artists headlining it. In fact, “Bang Bang” is something of child’s play, where its desperateness to be sexual draws away from the stunning vocals and harmonies that truly make “Bang Bang” a musical novelty for this season.

“Bang Bang” is anything but video of the year, but most will take any opportunity they can get to see this trio on the 16:9 screen.