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New frozen yogurt shop to open on East Liberty Street

By Sydney Berger, Daily Staff Reporter
Published January 12, 2012

The space formerly occupied by Poshh on East Liberty Street is transitioning from chic clothes to frozen treats with the upcoming opening of a new self-serve frozen yogurt shop.

Yoggie’s, which is scheduled to open in April, will sell “frozen health treats” and feature sugar-free and low-carb frozen yogurt and toppings including fresh fruit, candies and homemade waffle cups, according to owner Kevin Kajy. With a central location on campus, Kajy said he’s hopeful about the future of the shop.

“Soft serve is always better than regular ice cream,” Kajy said.

The store will be located near Amer’s Mediterranean Deli, Ben & Jerry’s and Stucchi’s on South State Street — all establishments that also sell frozen yogurt and ice cream products. Despite the competition, Kajy said Yoggie’s will offer 12 flavors and about 60 toppings, as opposed to Amer’s six frozen yogurt flavors and about 50 toppings.

He added the store will alternate flavors daily based on customer preferences.

“We are looking at over 130 different flavors that you can have,” Kajy said.

Kajy said pricing at Yoggie’s will be done by the ounce and will likely be 49 cents per ounce — the same price as Amer’s. Having signed the lease for the space two weeks ago, Kajy said he’s still figuring out how to arrange the shop, but hopes it will ideally seat at least 24 people.

“What I would like to do is put a table-top by the window that will seat about 10, and then we will hopefully be able to seat about 15 inside,” Kajy said.

Though Yoggie’s isn’t open yet, Kajy said he plans to continue to spread the word about the shop throughout the community and encourage students to come visit.

“We are excited to be in town and hope everyone enjoys it,” Kajy said.

Bryan Castillo, assistant manager at Amer’s on Church Street, said he doesn’t anticipate that Amer’s will be negatively impacted by the new business, due to their strong customer base.

“We have a pretty loyal following,” he said.

LSA senior Olivia Chitkara said even though Yoggie’s will offer a wider array of flavors and toppings, she will still choose to go to Amer’s instead.

“Everywhere I go there is always an Amer’s — Union, (Church) and State Street,” Chitkara said. “I always use one topping and the same flavor.”