Corrections: This story incorrectly named the ad agency involved in the Old Spice campaign as Wieden & Kennedy. It is actually Wieden + Kennedy. Also, the story originally mislocated the Cannes Film Festival in Paris. It's in Cannes.

The "Lost" Finale

If there's one time not to alienate your fans, it's a series finale. There will be no more chances to redeem yourself. You can't go back. The island is done with you. There is no other life in which you will see us, brutha. The series finale of "Lost" could never have wrapped up every mystery. Even the most diehard fans who obsessed about every small unanswered question must have realized that. But the final minutes of "Lost" sent shockwaves through the fan community, leaving many wondering and/or texting their fan friends, "Um, what?" But even after its misfire of a finale, "Lost" is still one of the most captivating television programs of all time with an unprecedented fan movement. If you missed any or all of the series, it's not too late to catch up. The fans will still be talking about this one for years to come.

Old Spice Viral Campaign

It would take one hell of an innovation to land an advertising campaign on a list of notable summer arts events. Well Old Spice innovated like you wish your man could innovate, taking the social media world by storm for an epic two-day outreach campaign. It started out harmless enough, with a few personal YouTube responses from Isaiah Mustafa (a.k.a. the man your man could smell like) to celebrities and fans of the Old Spice commercials. And the general response was, "Oh, that's really cool, they're giving back to the fans with an attractive, shirtless man making grand, manly declarations." That is, until everyone quickly figured out it was happening in real time. The videos would be posted on YouTube and linked in the @OldSpice twitter account (where you can still go back and find them). But when people responded to these new videos, the Old Spice man would respond back. Yes, for two days a complete crew of copywriters and producers from the ad agency Wieden + Kennedy — and one muscly actor — stood around on a bathroom set reading the Internet and writing macho replies. Over 180 macho replies, earning more than 35 million views in just the first week. It was unprecedented. It was hilarious. It smelled like chainsaws, bear-wrestling and being a good listener.

Theater Changes

While you were out, the Washtenaw County movie theater community was rocked by two separate changes. First, in late April, Showcase Cinemas became Rave following its acquisition by a Texas motion picture company of the same name. Besides proving that we still love the '90s, the new Rave has vastly improved on the old Showcase formula by switching from Pepsi to Coke products. Then, about two months later, Briarwood Mall's dollar movie theater closed its doors for good. The space that once provided second-run flicks for cheap to preteen mall rats and stingy college dates alike will now cater to a different crowd. The new occupant, MC Sports, plans to use the area to expand its collection of hunting and fishing gear — jocks, 1; movie geeks and deer, 0.

Gary Coleman

Gary Coleman did a great job of clinging to the edges of the spotlight years after his “Diff’rent Strokes” run. He popped in and out of the tabloids with bankruptcy, fan assault, divorces, domestic violence, a turbulent medical history and a gubernatorial race against Arnold Schwarzenneger in California’s 2003 recall election. Clearly, Coleman’s fame went beyond “whatchoo talkin’ ‘bout, Willis?” Gary Coleman never stopped trying to turn things around and find a respectable career with his adult life. Whether he succeeded is a question to be pondered for years.