The founder of the well-known and often-used Internet radio service Pandora will discuss the music resource’s development and innovative business model on campus today.

MPowered, the University’s student entrepreneurship organization, is hosting Pandora founder Tim Westergren.

Pandora, a free online radio website, makes use of the Music Genome Project to tailor custom playlists based on users’ preferences like favorite song or artist. It also highlights lesser-known artists by playing songs with similar attributes to users’ favorites.

Westergren will be speaking at 3:30 p.m. in Stamps Auditorium on North Campus. A reception open to the public will follow.

The event is part of a conference for Entreprelliance, a national entrepreneurship organization of which MPowered is a member.

It also will double as MPowered’s Entrepreneurship Hour for the week, a one-credit seminar course in the College of Engineering that exposes students from across campus to a variety of business leaders and innovators.

This is the fifth annual Entreprelliance Conference, the yearly convention for an organization that recognizes 40 top entrepreneurial universities as members. It is the first time it has been held outside of the East Coast, said Engineering senior Michelle Cheng, president of MPowered.

The weekend long event will also feature two other speakers, Joseph Williams and Josh Linkner.

Engineering senior Andry Supian, Vice President of MPowered, said the three speakers each represent different types of entrepreneurship.

Supian described Williams as a “social entrepreneur.” He founded New Communities Creation Outreach, an organization that works to integrate former prisoners back into society.

Linker is the founder and CEO of ePrize, a company that helps other companies transition from traditional advertisements to online marketing.

Supian said that Westergren’s message, and the message of the entire conference, fits with the group’s mission to expose students to entrepreneurship and to support student ventures.