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Michigan students give advice on new fashion website

BY VERONICA MENALDI
Daily Staff Reporter
Published February 5, 2009

Most fashionistas take their style cues from runway shows, glamour magazines and celebrities, but thanks to a new website, Stylehop.com, fashion conscious students at the University can start taking cues from each other.

The website allows students from colleges around the country, including the University, to rank clothing styles to determine what is most fashionable at their school.

LSA sophomore Megan Staake, Stylehop’s community manager for the University, described the website as a “fashion-oriented consumer review site combined with the social networking features of sites such as Facebook.”

“Just like Amazon is for books, Stylehop allows its users to rank clothing,” she said.

University alum Emily Schreiber, Stylehop’s national intern director, said she wanted to make sure the University was featured on the website to showcase the unique styles she saw when she criss-crossed the Diag as a student.

“I love the idea of connecting with fashion soul mates across the country. And as for U of M, UMich girls have serious style, it's about time they show it off,” she said.

Schreiber said that the website not only allows University students to show off their fashion knowledge, but also gives them a chance to connect with fashion-conscious students around the country.

“Your fashion support base isn't limited to your friends or by geography: you can hear from the girl in your Econ 401 class whose Goyard tote you drool over, or one of your friends from study abroad or a sophomore at (New York University) that you've never met,” she said.

David Reinke, the company's president, said he came up with the idea for the site after years of working for Liz Claiborne Inc. He said he realized that in the fashion world, women don’t have a place to say what they like and don’t like.

“Fashion is really dictated by what’s happening on the cat walks, New York, L.A., and through celebrities,” he said. “There’s really no place for women to say what they like and don’t and that should be a part that defines fashion.”

Reinke said that the goal of the website is to offer students a place to get quick information on what is fashionable in their location.

“It’s a fun destination where women who are interested in fashion can go to find other college women interested in fashion to see what’s ranked fashionable,” he said. “It’s also a place where women not so into fashion can go and don’t have to think about it and quickly see what’s trendy.”

Reinke added that the website offers users the ability to sort through items based on how popular they are at a specific location, instead of by price.

“Wouldn’t it be cool if you could see the topped ranked tank tops from U of M?” he said. “Not that you were necessarily going to buy it, but at least see what’s cool.”

Right now, the website primarily focuses on party tops but Reinke said it will be adding categories like handbags, dresses and shoes soon.

“Basically what we’re trying to do is bring in the best stuff and of the best have the college women decide what’s the best of the best,” he said. “We think that it’s going to be fun and interesting to compare and contrast the rankings from different schools.”


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